Calcolatore Commissioni Deliveroo, Just Eat, Glovo & Uber Eats
Le piattaforme di food delivery calcolano la commissione sul totale IVA inclusa. Scopri quanto margine netto ti resta dopo packaging e commissioni.
Formula: True Net Delivery Margin & Required App Price Markup
Net Order Sales = Gross Order Value ÷ (1 + VAT Rate)
Platform Commission = Gross Order Value × Commission % (e.g., 14% or 30%)
Net Profit per Order = Net Order Sales − Platform Commission − Payment Fee − Packaging Cost − Net Food CostDelivery apps (Uber Eats, Deliveroo, Wolt, Just Eat / Lieferando) charge their 14%–30% commission on the GROSS customer order value (including VAT), while you must also remit VAT to the tax office. On a 20% UK VAT order, a 30% gross commission actually consumes 36% of your net revenue!
Worked Example: £25.00 Order on Uber Eats / Deliveroo (30% Commission)
On a £25.00 gross order with 20% UK VAT, net revenue is £20.83. A 30% platform commission takes £7.50 (calculated on £25.00 gross) plus ~£0.65 payment fee. After deducting £6.80 net food cost and £1.10 packaging, your remaining net contribution margin drops from £12.93 (dine-in/direct) to just £4.78 per order.
How to Calculate Your True Margin on Uber Eats, Deliveroo, Wolt & Just Eat
See how much profit remains after gross platform commissions, VAT, and packaging—and calculate the exact app markup needed.
- 1. Enter Gross Basket Value & Local Takeaway VAT Rate: Input your average gross delivery order value and applicable VAT rate (e.g., 7% DE, 10% EU, 20% UK).
- 2. Select Platform Commission Rate (14% Self-Delivery vs. 30% Marketplace Fleet): Choose your platform commission tier, payment processing fee, and takeaway packaging cost.
- 3. Input Net Ingredient Cost (Food Cost): Enter the net food cost of the basket.
- 4. Review Remaining Net Margin & Required Delivery Menu Price: Check your true cash profit per order and the exact gross app price required to preserve your dine-in margin.
Delivery Channel Comparison on a €28.00 / £28.00 Gross Order (10% VAT, 7.80 Food Cost, 1.10 Packaging)
| Ordering Channel | Commission (on Gross) | Platform + Payment Deduction | Remaining Net Margin | Required App Price to Match Direct Margin |
|---|---|---|---|---|
| Direct Webshop / Click & Collect | 0% (Payment ~2%) | 0.81 | + 15.75 | 28.00 (Baseline) |
| App + Own Drivers (14% Commission) | 14% on Gross | 4.73 | + 11.83 | 33.05 (+18.0%) |
| App Fleet Standard (25% Commission) | 25% on Gross | 7.81 | + 8.75 | 38.45 (+37.3%) |
| App Fleet Full Service (30% Commission) | 30% on Gross | 9.21 | + 7.35 | 41.75 (+49.1%) |
Always check your platform contract regarding price parity rules and direct-ordering loyalty discounts.
Domande Frequenti (FAQ): Margine Deliveroo / Just Eat
Why does a 30% Uber Eats or Deliveroo commission take more than 30% of my revenue?
Because delivery platforms apply their 30% commission to the gross VAT-inclusive price paid by the customer, whereas your restaurant only keeps the net price after VAT. With 10% VAT, a 30% gross commission equals 33% of your net revenue; with 20% UK VAT, it equals 36% of your net revenue.
How much markup do restaurants need on delivery apps to keep the same cash profit?
Because the platform also takes a 25%–30% cut of any price increase you make (`Markup ÷ (1 − Commission % − VAT effect)`), restaurants typically need a 17%–20% higher gross price on self-delivery (14% commission) and a 35%–48% higher gross price on 30% full-service delivery—or must engineer high-margin delivery bundles and paid sides/drinks.
Altri Calcolatori e Documentazione delle Formule
Calculate your exact net profit per order after Uber Eats, Deliveroo, Wolt, or Just Eat commissions on gross sales, plus your required app menu markup.